I’m Frances, a developer and designer

I don't just build websites; I craft dynamic full-stack solutions that prioritize both form and function.

Featured Works

These are some of the projects I'm proud of.

PisoCAKE

A Progressive Web Application (PWA) for financial goal management. This was made to support a study that explores how to improve financial goal achievement by making transaction logging easier and providing better goal-setting support.

Food Storage

A web application for food storage management. It aims to improve effective communication and collaboration among household members in meal planning, organization, and grocery shopping, leading the researchers to focus the design problem on how to present information to motivate better collaboration in managing groceries.

This Portfolio :)

This portfolio showcases a curated selection of my work, highlighting my skills in development and design. Built with Next.js and Tailwind CSS, it is crafted with performance and SEO best practices in mind.

Or check out the

Types of Projects I Work On

UI/UX Research

See how I conduct research to understand user needs and behaviors.

UI/UX Design

See how I conduct research to understand user needs and behaviors.

AI-Assisted Development

Prototyping through delivery: I use AI-assisted workflows to speed up exploration and implementation—always anchored in usability and clear requirements.

Website Management & SEO

See how I collaborate with SEO and marketing teams to build and manage high-performing WordPress websites.

Full Stack

See how I design and develop full-stack applications using data-driven decisions.

Web Applications

See how I design and develop web applications using data-driven decisions.

Tech Stack

Background

A bit about my background, how I approach my work, and what I care about when building digital experiences.

Developer & Designer

Frances Julianne Dela Cruz is a developer and designer passionate about blending art and technology. She builds websites from concept to production, with a strong interest in Human-Computer Interaction and conversion-focused design.

With hands-on experience integrating marketing and SEO strategies, she creates websites optimized for visibility, performance, and results. She graduated Cum Laude with a BS in Computer Science (Software Technology) from De La Salle University.

Experience

A mix of professional work and student leadership shaping how I design and build digital experiences.

CloudConsole IT Consulting

Makati, Philippines · Hybrid

Part-time Web Designer · Aug 2024 – Present

Web Design Intern · Apr 2024 – Jul 2024

Led the end-to-end development of a new company website using WordPress and Beaver Builder, from wireframes and mockups to fully functional landing pages with HTML, CSS, and JavaScript.
Improved performance and SEO by optimizing page speed, refining technical SEO elements, and running cross-device QA on desktop and mobile.
Supported long-term digital strategy through competitive analysis, keyword research, and maintainable documentation for marketing, development, and future SEO work.

Student Organizations

DLSU Sprint

Associate VP in Publicity

De La Salle University · 2022 – 2023

Designed publicity materials including layouts, logos, and motion assets for events, campaigns, and organization announcements.
Planned and executed cohesive visual themes per event to maintain a consistent and recognizable brand identity.

CATCH2T25 · College Batch Student Government

Executive, Integrated Marketing and Communications

De La Salle University · 2021 – 2023

Produced digital publicity materials and physical collateral (including enamel pins) to support campaigns, events, and batch initiatives.

Contact Me

I'm always looking for new opportunities to work on exciting projects. If you have a project in mind, or just want to say hello, feel free to contact me.

delacruzfrancesjulianne@gmail.com

Phone

+63 976 194 9607