About Me

Learn more about me and my journey in the world of web development and design.

Background

A bit about my background, how I approach my work, and what I care about when building digital experiences.

Developer & Designer

Frances Julianne Dela Cruz is a developer and designer passionate about blending art and technology. She builds websites from concept to production, with a strong interest in Human-Computer Interaction and conversion-focused design.

With hands-on experience integrating marketing and SEO strategies, she creates websites optimized for visibility, performance, and results. She graduated Cum Laude with a BS in Computer Science (Software Technology) from De La Salle University.

Experience

A mix of professional work and student leadership shaping how I design and build digital experiences.

CloudConsole IT Consulting

Makati, Philippines · Hybrid

Part-time Web Designer · Aug 2024 – Present

Web Design Intern · Apr 2024 – Jul 2024

Led the end-to-end development of a new company website using WordPress and Beaver Builder, from wireframes and mockups to fully functional landing pages with HTML, CSS, and JavaScript.
Improved performance and SEO by optimizing page speed, refining technical SEO elements, and running cross-device QA on desktop and mobile.
Supported long-term digital strategy through competitive analysis, keyword research, and maintainable documentation for marketing, development, and future SEO work.

Student Organizations

DLSU Sprint

Associate VP in Publicity

De La Salle University · 2022 – 2023

Designed publicity materials including layouts, logos, and motion assets for events, campaigns, and organization announcements.
Planned and executed cohesive visual themes per event to maintain a consistent and recognizable brand identity.

CATCH2T25 · College Batch Student Government

Executive, Integrated Marketing and Communications

De La Salle University · 2021 – 2023

Produced digital publicity materials and physical collateral (including enamel pins) to support campaigns, events, and batch initiatives.